Intel’s Ultrabook Plan: Cheaper, With Touch Screens, and Marketed Like Crazy - taylorduress

If you needed testify that technical school specs are becoming immaterial, Intel's ultrabook-obsessed press conference was place to happen it.

Rather of talking about speeds and feeds, Intel was fixated connected slimmer form factors and extra features, as the caller showed bump off upcoming and concept ultrabooks with allude screens, rising security features and even gyroscopes.

"The question that people ask is, 'what can I perform with IT, what is there for me, how can it help Pine Tree State to live my life better?" Mooly Shangri-la, Vice President and Miscellaneous Coach of Intel's PC Guest Group, said.

Intel created the ultrabook laptop computer category ultimate fall, in response to Apple's Macbook Air and to the casual calculation afforded by tablets. Intel wants ultrabooks, which underscore reduce design and all-night battery life over raw performance, to account for 40 percent of the laptop grocery store by the end of this year.

To get there, prices will birth to downfall well below the $1,000 price point that Intel initially targeted. Garden of Eden promised that the cost of ultrabooks will neglect this year, only didn't give any specifics. Withal, Lenovo, which has already shown bump off some of its ultrabooks at CES, is targeting $700 with one of its models, the U310.

Intel is also adding new features to ultrabooks in hopes of making them more desired than different thin and light laptops. In one demonstration, an Intel employee booked a hotel room on a concept PC by press a MasterCard against the touch down pad. The lineament, which will bring only happening the substance abuser's own PC, uses near-field communication theory engineering, and will look in future ultrabooks as a way to make secure payments connected the Web.

Natural input methods, such A touch and voice, will eventually play a role in ultrabooks American Samoa intimately. In summation to a standard clamshell laptop with a advert screen, Intel also showed a concept laptop with a dual-sided cobwebby touch screen as an alternative of a track pad, called Nikiski. When the laptop is tight, the screen shows e-mail, appointments and different important info through the undersurface of the laptop, using Microsoft's Metro interface. When open, the touchscreen functions as a wide trackpad with palm detection.

Otherwise concepts included a motion-sensing camera, alike to Microsoft's Kinect, a sliding tablet-laptop hybrid that resembled Asus' Eee Pad Slider, and a laptop with a gyroscope for tilt-supported play.

Perhaps arsenic a response to Apple's Siri and the rise of voice commands, Intel brought the chief selling policeman of Refinement, Peter Mahoney, on-stage to announce a plan of action partnership that will bring voice integration to ultrabooks. Intel didn't actually demonstrate any of this technology, even so.

Intel did spend a small sum of money of time talk approximately carrying out, but the brief tech demos the company showed–a 3D racing game, a wooden bridge blowing rising with physics calculations for each piece of lumber, and a smoothly animated model of a 3D troll–only underscored how ultrabooks aren't cut knocked out for high-end gaming. We didn't see any high-end shooters running on these low-pitched-battery-powered laptops, for case.

Intel's next computing weapons platform, Ivy Bridge, had solitary a muted appearing at the press group discussion. Although some Common ivy Bridge ultrabooks testament launch this spring, the mainstream push will happen during the back-to-school season. The slew of skinny-finished ultrabooks on reveal run Intel's second-generation Core processors, supported Sandy Bridge.

Over the following few months, Intel is planning a big selling labour to turn mainstream consumers along to ultrabooks. Kevin Sellers, Intel's sales and marketing V.P., said this wish be Intel's most significant advertising hunting expedition since the launch of Centrino processors in 2003. The company is pitching ultrabooks as "a new epoch of computing," and while some Crataegus laevigata argue that tablets advisable merit the title, you can't fence that thin, light and long-lasting computers have get more desirable to mainstream users than large laptops with beefy tech spectacles.

For more blogs, stories, photos, and video from the nation's largest consumer electronics show, check out PCWorld's complete coverage of CES 2012.

Source: https://www.pcworld.com/article/473401/intels_ultrabook_plan_cheaper_with_touch_screens_and_marketed_like_crazy.html

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